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https://repository.unej.ac.id/xmlui/handle/123456789/87834| Title: | Pengaruh Promosi Dan Brand Awareness Terhadap Keputusan Pembelian Konsumen Larissa Aesthetic Center Cabang Jember |
| Authors: | Wahyudi, Edy Sasongko Handayani, Vistri Dela |
| Keywords: | Pengaruh Promosi Dan Brand Awareness |
| Issue Date: | 9-Nov-2018 |
| Abstract: | Hasil pengujian secara parsial menunjukkan bahwa variabel promosi secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen Larissa Asthetic Center cabang Jember. Hasil pengujian secara parsial menunjukkan bahwa variabel brand awareness secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen Larissa Aesthetic Center cabang Jember. Hasil pengujian secara simultan bahwa variabel promosi dan brand awareness berpengaruh signifikan terhadap keputusan pembelian konsumen Larissa Aesthetic Center cabang Jember. |
| URI: | http://repository.unej.ac.id/handle/123456789/87834 |
| Appears in Collections: | UT-Faculty of Social and Political Sciences |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Vistri Dela Handayani - 140910202037.pdf a.pdf | 3.81 MB | Adobe PDF | View/Open |
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