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dc.contributor.authorDimyati, Mohamad-
dc.date.accessioned2018-10-26T10:45:58Z-
dc.date.available2018-10-26T10:45:58Z-
dc.date.issued2018-10-26-
dc.identifier.issn02162431-
dc.identifier.urihttp://repository.unej.ac.id/handle/123456789/87566-
dc.descriptionRELASI Jurnal Ekonomi Volume XI No.2 Juli 2015 ISSN: 0216-2431en_US
dc.description.abstractThe purpose of this study is to investigate consumer perceptions of the retail mix of traditional and modern retail in Jember city and to determine the presence or absence of significant difference in consumer perceptions of the retail mix or traditional and modern retail. The sampling technique in this study using puposive sampling. Methods of data collection is done by distributing questionnaires to 100 questionnaires to the respondents coming from the four districts selected the District of Jember city, District of Kaliwates, Sumbersari, Patrang, and Pakusari. The analysis tools are different descriptive analysis and Wilcoxon test.en_US
dc.description.sponsorshipPusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) Sekolah Tinggi Ilmu Ekonomi (STIE) Mandala Jemberen_US
dc.language.isoiden_US
dc.subjectCONSUMER PERCEPTIONen_US
dc.subjectMODERN RETAILen_US
dc.subjectRETAIL MIXen_US
dc.subjectTRADITIONAL RETAILen_US
dc.titlePersepsi Konsumen terhadap Bauran Ritel Tradisional dan Ritel Modern di Kota Jemberen_US
dc.typeArticleen_US
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