Bauran Pemasaran yang Mempengaruhi Keputusan Pelanggan Telkom Area Jember Menggunakan Telkomglobal-017 untuk Akses Sambungan Langsung Internasonal

Abstract

This research was indented to investigate the effect of marketing combination that affected of the customers of Telkom Jember Area to use Telkom Global-017 product to access International Direct Dial. The Gained primary data, which were collected by questionnaire given to the customers of residential segment in Jember Area whose bill contained International call using Telkom Global-017. The analysis method employed was Regression to determine the most influential marketing combination factor toward the customer decision to use Telkom Global-017, Those combinations consisted of Product, Price, Promotion and Distribution (Place), which could be controlled by PT. Telkom Jember.