PERSUASIVE STRATEGIES IN THE PREACHING OF A MUSLIM LEGENDARY COMMANDER NAMED THARIQ BIN ZIYAD IN SPAIN CONQUEST: A DISCOURSE ANALYSIS

Abstract

As one of the function of the language, persuasion takes an important part in social interaction such as advertisement, political campaign and the war with the purpose of changing the people mind. In this research, persuasive strategies were applied in raising the morale of the troops. In investigating this case, the researcher applied discourse analysis approach as the discourse is one of devices investigating the language in use. There were six persuasion types found in the preaching such as direct persuasions, indirect persuasions, persuasions using figurative language, persuasions using reference, persuasion using analogy and persuasion using causal. The most persuasion types found were indirect persuasion with six utterances. Furthermore, in uttering persuasion, the speaker applied six persuasion techniques in the preaching namely rationalization, identification, suggestion, conformity, compensation and projection. The most technique of persuasions applied by the speaker was suggestion. Those utterances were aimed to convince the troops by changing their mind such as banishing their fear and hesitancy. They were also aimed to stimulate the troops in increasing their belief of their mission in that expedition. The last, after being supposed to be convinced and stimulated, those utterances were aimed to do the action of the previous utterances by the troops. Therefore, the conclusion of this research is persuasive strategy may become one of the factors of the Muslims troops‟ in achieving victory of a great history of Europe continent, the Spain conquest.