STRATEGI PENERAPAN KONSEP VRIN DAN ORIENTASI KEWIRAUSAHAAN DALAM PENGEMBANGAN OPERASI BISNIS PARIWISATA

Abstract

Tourism business has become a leading sector in economic development in Indonesia today. But often found the tourism business can not last long. One of the contributing factors is the concept of VRIN and entrepreneurial orientation in tourism business operations has not been implemented properly. The purpose of this paper provides an explanation of the strategy of applying VRIN concepts and entrepreneurial orientation in the development of tourism business operations. The discussion is conducted by arranging the categorization of tourism business operations into aspects of input, transformation, and output in the perspective of VRIN and entrepreneurial orientation. The outline of this paper is the development of tourism business operations can be realized when the concept of VRIN and entrepreneurial orientation can be done correctly.