Pengaruh Citra Destinasi, Nilai Persepsi Dan Kualitas layanan Terhadap City Branding Melalui Loyalitas Wisatawan yang Berkunjung Ke Jember (The Influence Of Destination Image, Perceived Value And Service Quality Toward City Branding Through The Loyalty Of Tourist Visiting Jember)

Abstract

City branding is a process of forming brand city or a the region so known by the market target of with icons , slogans good .This research aims to to analyze the influence of image destinations , perceived value , the quality of services to city branding through loyalty the tourists visiting Jember .This research using the method of analysis the to test the influence of using variables dependent , intervening , and independent .Hypothesis advanced by , includes seven hypothesis acceptable that image destinations , perceived value and quality of service influential directly against loyalty tourists and city branding Jember .The calculation of the analysis shows that variable perceived value having value the coefficients most powerful in affecting city branding is as much as 0,551 and significant α 0.05 with p-value = 0,000 .This showed that if loyalty tourists getting better then the higher the city branding.