FRATERNAL CULTURE IN BUILD HARMONY SELLING PRICE DETERMINATION: PERSPECTIVE OF KEJAWEN PANUNGGALAN COMMUNITY

Abstract

This study aims to demonstrate cultural of fraternity in the build determining the selling price of harmony conducted by seller basic commodities Panunggalan community in Traditional Market GedeSurakarta. This research was conducted by using Kejawen method where the value of the teachings of noble character is used as an analytical tool. Data were collected through participant observation. The results showed that the selling price of harmony is a combination of the economic value with non–economic form of nrima (accept), tinarbuka (open), and welas asih (affection). This concept is less oriented to profit because he prefers fraternal culture for transaction survival sell and buy.