STUDI KUALITAS PELAYANAN APOTEK DITINJAU DARI TINGKAT KEPUASAN KONSUMEN DI KECAMATAN SUMBERSARI JEMBER

Abstract

Pharmacy is one of many place that provide products and services linked to customer satisfaction. To increase the quality of pharmacy services, we need now costumer satisfaction levels about the pharmacy services they received currently. The aim of this research is to know customer satisfaction level of pharmacy services. This is the descriptive type research with purposive sampling. The sampling method proportional stratified random sampling. Samples were 100 respondents from 13 pharmacies. Data obtained by distributing questioner that measure the level of satisfaction based on five dimensions of satisfaction that is tangible, responsiveness, reliability, assurance and empathy. Analysis of the data by looking for a correlation value, by comparing the perception of reality and hope whichis showed in Cartesian diagram. The results showed that consumers have a good perception of the pharmacy service on all the dimensions indicated on the interpretation of high-value, which means the level of satisfaction is very satisfied.