Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/71688
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dc.contributor.advisorEdy Wahyudi, Yuslinda Dwi Handini-
dc.contributor.authorRakotoarisoa Mandaniaina Faniry, Edy Wahyudi, Yuslinda Dwi Handini-
dc.contributor.authorRakotoarisoa Mandaniaina Faniry-
dc.contributor.authorEdy Wahyudi, Yuslinda Dwi Handini-
dc.date.accessioned2016-01-20T01:42:21Z-
dc.date.available2016-01-20T01:42:21Z-
dc.date.issued2015-
dc.identifier.urihttp://repository.unej.ac.id/handle/123456789/71688-
dc.description.abstractThis research aimed to identify the implementation of service marketing mix by Aston Jember Hotel & Conference Center. The research was conducted with descriptive approach with qualitative paradigm. Data were collected by in-depth interview with 3 informants from the company and by the consumer impression obtained from the Trip Advisor website. The analysis used was domain analysis and taxonomic analysis. Based on the research, the marketing mix of Aston Jember Hotel & Conference Center service was carried out through product, price, place, promotion, people, process and physical evidence. Aston Jember Hotel & Conference Center has 3 main products: rooms, meeting rooms and restaurants. Prices were applied based rate structure. Promotion was conducted intensively by using advertisement, sales promotion, event and direct promotion, social media and corporate social responsability. Distribution was carried out directly from hotel to consumers and through travel agents. People consisted of 111 employees who were given a training to ensure the service excellence. Process covered all steps from reservation, check-in until check-out of guests. Physical evidence included modern interior and exterior design, quality furniture and fittings, complete amenities and facilities, and famous logo.en_US
dc.language.isoiden_US
dc.publisherUNEJen_US
dc.subjectimplementation, marketing, marketing mix, services marketing mixen_US
dc.titleThis research aimed to identify the implementation of service marketing mix by Aston Jemberen_US
dc.typeArticleen_US
Appears in Collections:SRA-Social And Politic

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