INOVASI PRODUK BERBASIS KEMASAN PADA KERIPIK PISANG

Abstract

This research aimed to describe the application of packaging-based product innovation on banana chip products that belong to UD. Shabrina in Lumajang. Based on the title, problem, and objective, this research used qualitative research method. Informants involved in the research were five people, consisting of two people from the company, two people were consumers, and another as the competitor of from UD. Shabrina. The research used in-depth interview technique to obtain information and data from the informants. Data analysis used domain analysis and taxonomic analysis. Based on the research results, the application of product innovation on the basis of product packaging of banana chips at UD. Shabrina had three elements of its product packaging, that is, on the elements of color, material, and image. Innovation in color element was applied by developing aluminum foil packaging which was made less transparent, so that consumers do not feel cheated with the contents of the packaging products. Innovation in materials was applied to the development of aluminum foil packaging to reach a wider market. Innovation in packaging image was applied to the brand, logo and illustration contained on the packaging of banana chips of UD. Shabrina, which aimed to make the banana chip product of UD. Shabrina can be accepted positively by the consumers in the market.