Implementasi Bauran Pemasaran Pada PT. Cartenz

Abstract

The research results showed that marketing mix applied had a goal to attract and retain customers as well as to make a good image of PT. Carstensz Indonesia Jember branch. The marketing mix performed consisted of 4Ps (product price,place, and promotion), namely: products for sale varied and followed the developing fashion, so that customers could choose in accordance with their desire; the prices offered were still affordable to public because the offered prices ranged from the cheapest to the most expensive; distribution every week from the central factory located in Solo to the stores in the branches was through expedition system based on the amount of goods delivered; the promotions performed were through banner, brochures, discounts to card members. The research results on the implementation of marketing mix at PT. Carstensz Indonesia Jember branch showed that there were various types of outdoor equipment products and the target market had a significant effect in the improvement of business existence in doing marketing strategies at PT. Carstensz Indonesia Jember branch, so that the business can grow and compete in expanding its target market