KESANTUNAN BERBAHASA DALAM INTERAKSI JUAL BELI DI PASAR BABEBO MANGLI KABUPATEN JEMBER THE POLITENESS OF LANGUAGE IN BUY AND SELL TRANSACTION IN BABEBO MANGLI TRADITIONAL MARKET JEMBER

Abstract

Politeness of language is a law that created by human being to communicate. The politeness makes people happy of our utterances. Impoliteness language can make people unhappy and it can be misunderstanding. This research is to get to know a politeness of language’s form and strategies of politeness of language that happens in buy and sell interaction in Babebo Mangli Kabupaten Jember traditional market by using qualitative method analytic. The result of this research shows that the buy and sell interaction in Babebo Mangli traditional market have politeness and impoliteness of language. The degree of politeness in buy and sell interaction was influenced by notion of face, long-short utterance, and social relationship between buyers and sellers. The politeness occurs in the area of research is caused by using strategies of politeness of language that interacts between the buyers and sellers.