Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/65144
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dc.contributor.authorDimyati, Mohamad-
dc.date.accessioned2015-11-30T08:34:12Z-
dc.date.available2015-11-30T08:34:12Z-
dc.date.issued2015-11-30-
dc.identifier.urihttp://repository.unej.ac.id/handle/123456789/65144-
dc.descriptionDipubilkasikan di Jurnal Ilmiah RELASI Jurnal Ekonomi STIE Mandala Jember Volume XI No. 2 Juli 2015 ISSN: 0216 – 2431 halaman 175 - 196en_US
dc.description.abstractThe purpose of this study is to investigate consumer perceptions of the retail mix of traditional and modern retail in Jember city and to determine the presence or absence of significant differences in consumer perceptions of the retail mix of traditional and modern retail. The sampling technique in this study using purposive sampling. Methods of data collection is done by distributing questionnaires to 100 questionnaires to the respondents coming from the four districts selected the District of Jember City, District of Kaliwates, Sumbersari, Patrang, and Pakusari. The analysis tools are different descriptive analysis and Wilcoxon test. This research found that there are differences in consumer perceptions of the 6 variables retail mix of traditional retail and modern retail in Jember City. To 6 variables include variable pricing, promotions, location, service, convenience shopping and premium products. Also note also that there are no differences in consumer perceptions of the distance variable in the traditional retail and modern retail in Jember City. Distinguishing variables that are most closely / related to the perception of consumers is the convenience of shopping variables. So the convenience of shopping to be a major consideration that differentiates consumer perceptions of the retail mix of traditional and modern retail.en_US
dc.language.isoiden_US
dc.subjectcunsumer perceptionen_US
dc.subjectmodern retailen_US
dc.subjectretail mixen_US
dc.subjecttraditional retailen_US
dc.titlePERSEPSI KONSUMEN TERHADAP BAURAN RITEL TRADISIONAL DAN MODERN DI KOTA JEMBERen_US
dc.typeArticleen_US
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