HEGEMONY OF LOCAL TELEVISION ABOVE TRADITIONAL PERFORMING ARTS IN THE ERA OF MEDIA GLOBALIZATION

Abstract

Mass media such as television, it can simply be defined as one of the instruments which reinforce efforts in the realization of human-related obsessions certain aspects, such as art. The art form of indigenous territories, such as performing arts and cultural image representation of complex societies, especially the creative process in the art community. The results are reflected in the creative community is a form of performing art that is inseparable from the process dependence, experiences shared, and collaboration among members of the various communities. The process that takes place at the level of larger, complex, and increasingly not much hampered by physical barriers to be the reason that the traditional performing arts worthy of competing and widely publicized. But amid the twisted development of traditional performing arts, media simultaneously play the role of hegemony over the stretching. Local television is an example of the power of the media controlling the continuity of traditional performing arts. It is given the role of local television have sufficient strength in delivering massive variety of local shows to the local community. Documentary television is a format commonly used for packing the "breath" of traditional performing arts in the area of media globalization dramatically, thus evoke audience emotion. Type impressions of this kind would tend to raise the rating of the event, due to the high interest of the audience. If a high rating, then the advertiser will provide a nominal sponsor. This then indicates the presence of power relations (hegemony) media for the performing arts on a local scale, the impact on the continuity of the "live" local television itself.

Keywords: hegemony, globalization, media, performing arts, local television