FINDING MEANING OF FIGURATIVE LANGUAGE USE IN ADVERTISEMENTS FOR FOREIGN LANGUAGE EDUCATION

Abstract

The aim of this research was to give a teaching and learning media by using advertisements focused on English written magazine. Moreover, the research objective is to find the meaning of figurative language use in advertisements as it is important for foreign language education. This research was a discourse analysis study. The research data of this research were the the beauty product of advertisements in Her World Magazine of August 2008 Edition. This research applied Dijk’s (1997) Model Analysis consisting Macro structure, Super structure and Micro structure. But then, this research was only focused on Macro structure or known as Macro Function Analysis to analyze the beauty product advertisements. Here, the researcher started to analyze the verbal language (language expressions) which includes words, phrases and sentences. Then, it was continued by analyzing the non verbal language covering the pictures, facial expressions, gestures and colors of beauty product advertisements to interpret the meaning or message. Afterward, the meaning or the message of the advertisements are investigated from connecting the relationship between verbal and non verbal languages comprised in the advertisements.