AGROINDUSTRI KOPI ARABIKA : ANALISIS NILAI TAMBAH, SALURAN PEMASARAN DAN SISTEM MANAJEMEN RANTAI PASOK

Abstract

One of coffee producer in East Java is Bondowoso sub district Sumber Wringin, a sub district of coffee producer with the highest production in Bondowoso. Most of Arabica coffee in Sumber Wringin has been exported in the form of HS wet processing, but also there are six agroindustries (Rajawali, Cap Nuri, Sekitaran Ijen, Cap Jago, Dua Tangkai Bunga Mawar, and Bondowoso Coffee) processing the coffee into coffee powder. This research objectives are to know: (1) the value-added of arabica coffee argoindustry processing in Sumber Wringin Bondowoso, (2) marketing channel of arabica coffee argoindustry in Sumber Wringin Bondowoso, (3) suppy chain management system (SCM) on Arabica coffee agroindustry in Sumber Wringin Bondowoso. The area is determined by purposive method on coffe powder agroindustry in Sumber Wringin Bondowoso. The sampling method is using total sampling with number of sampling 6 arabica coffee powder agroindustries. Data analysis used is value-added analysis.The result of analysis shows that: (1) the value added on processing of coffee OSE becoming coffee powder, Rp 43,938.27 per kilogram raw materials with percentage of value-added 49%, (2) marketing channel on coffee powder argoindustry in Sumber Wringin is marketing channel I (producer-consumer) and marketing channel II divided in three kinds of pattern, they are marketing channel IIa (producer-middleman in town-consumer), marketing channel IIb (producer-middleman between cities-consumer), and marketing channel IIc (producer-cooperative-consumer), (3) all arabica coffee powder agroindustry in Sumber Wringin is utilizing supply chain management system well and agroindustry is Focal Firm and its supply chain management system.