PELAKSANAAN SALURAN DISTRIBUSI SUSU PASTEURISASI PT. SUSU SEHAT ALAMI MANGLI JEMBER

Abstract

The research objective was to describe the distribution of pasteurized milk in order to increase sales volume at PT. Susu Sehat Alami Milku Jember. The research applied qualitative research, that is, describing and analyzing the distribution of pasteurized milk to increase sales volume at PT. Susu Sehat Alami Milku Jember. The analysis used in this research was the domain and taxonomic analysis. The analysis was started by collecting raw data obtained from interviews with informants in line with the facts in the field about the distribution at PT. Susu Sehat Alami and further from the original informants was done the data description which is basically to systematically arrange data that had been selected and adjusted to the topic in order to get a clear description. Finally, the whole processes of data analysis were to gain an overview of “Milku” milk distribution at PT. Susu Sehat Alami. The results showed that PT Susu Sehat Alami used two distribution channels, that is, direct/primary distribution channel and secondary distribution channel. Distribution channel used was physical distribution, which included order processing, warehousing, inventory and transportation.