SALURAN PEMASARAN KENTANG DI WILAYAH TENGGER DESA ARGOSARI LUMAJANG

Abstract

Type 1 is the most marketing channels have the greatest margin percentage owned by agricultural producers, namely 77.2%, type 2 channel marketing margin of 60%, 3 types of marketing channels margin of 23.08%. The percentage of the length of the channel marketing vanishingly small percentage of the profit margin. The results of comparative advantage with marketing costs obtained the degree of inequality between farmers and retailers 77.2 on the channel than channel types 2 and 3, the marketing margins and the greatest percentage gains on agricultural producers. It shows the percentage owned by the farmer producers, meaning that the farmers be more profitable than retailers, traders and wholesalers. The number of marketing agencies involved will determine whether or not efficient marketing channels. Indicated by the type of channel 3 to obtain the smallest margin in the amount of 59.97. The longer the marketing channels through which the less efficient the marketing channel, so that the income received by agricultural producers is reduced.