Inovasi Produk Dalam Meningkatkan Minat Beli Konsumen Pada Pia Warung Glenmore Banyuwangi

Abstract

This research was intended to describe product innovations in increasing consumer buying interest conducted by Pia Warung Glenmore. The research was conducted at Pia Warung Glenmore that runt product innovations. The research type was descriptive with qualitative paradigm and used snowball sampling method in determining informants. The Informants in this research were 2 managers and 2 consumers as key informants related to product innovation. Data analyses used were domain analysis and taxonomic analysis. This research described that product innovation at Pia Warung Glenmore using modulationbased innovation, measure-based innovation, packaging-based innovation, design-based innovation, complement-based innovation, and innovation on the basis of reduction efforts related to consumer buying interest. The result showed that product innovations pushed consumer buying interest to Pia Warung Glenmore.