Implementasi Pemasaran Blink Net Jember

Abstract

This study aimed to describe the implementation of marketing by Blink Net. The research was conducted at Blink Net which held the Implementation of Marketing. The research design was descriptive with qualitative paradigm, and used the snowball method in determining the informants. Informants in this study were 2 managers and 4 customers as the key informants in relation to the implementation of Marketing. Data analyses used were domain and taxonomic analyses. This study describes that implementation of marketing at Blink Net applying market segmentation and 7Ps. The results showed the market target that supported the quantity of customers and income..