Implementasi E-Commerce Berbasis Media Jejaring Sosial Sebagai Media Promosi Pada New Star Cineplex Cabang Jember

Abstract

The increasing use of the Internet nowadays has implications on e-commerce activities which are also always developing. This has been used by some companies in carrying out their business activities, one of which is the use of social media that exist on the Internet as the company’s medium for promotion. Based on the research problem and objectives, this type of research was descriptive with qualitative paradigm. Qualitative method was used to obtain in-depth data through interviews with several related parties who take part as informants by using snowball sampling method. In this study it was found that e-Commerce on the basis of social media Facebook used as promotional media was run through several stages, that is, determining the purposes in undertaking promotional activities, considering efficiency of budget, deciding on the information/message to be conveyed, and determining the media based on basic practices in the form of behavioral modification, informing, persuading, and reminding, and then the last thing was evaluating the e-Commerce activities as the promotional media.