Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/58624
Title: MODEL STRUKTURAL PENGARUH ATRIBUT PRODUK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PRODUK PON’S
Authors: Mohamad Dimyati
Keywords: Product Atribute, Customer Satisfaction. Customer Loyalty
Issue Date: 21-Jul-2014
Series/Report no.: Jurnal Aplikasi Manajemen (JAM);Volume 10, Nomor 1, Maret 2013
Abstract: The study aimed to examine the influences of: product atribute on customer satisfaction, product atribute on customer loyalty, customer satisfaction on customer loyalty. The population of the study was all womens that buying and using Pond’s product in Jember Regency. The sample size was 100 respondents. A purposive sampling with disproportional alocation used to determine the sampel. The main instrument in this study is questionaire. The analysis used to examine the hypothesis of the study is Structural Equation Modeling using AMOS Version 5.0 software. The result of the study show that: the product atribute influences significanly the customer satisfaction, the product atribute influences significanly the customer loyalty, the customer satisfaction influences significanly the customer loyalty Pond’s Product in Jember Regency
Description: Terakreditas SK Dirjen DIKTI N0. 66b/DIKTI/KEP/2011
URI: http://repository.unej.ac.id/handle/123456789/58624
Appears in Collections:Fakultas Ekonomi

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