Model Inovasi Motif dan Produk dalam Membangun Sentra Industri Batik Berbasis Kreativitas pada Pengrajin Batik Tenun Gedhog Tuban

Abstract

The focus of this research is to build a center for craftman of Gedhog Woven Batik Tuban based on creativity in Tuban Regency that has the potential to be developed into Batik Tourism Village Gedhog. The outcome of this research is a model of Organizational and Innovation Development for Gedhog Woven Batik craftman in Tuban Regency. The method used was naturalistic method. Data collection techniques were in-depth interview, observation, and documentation. Aspects of the study included 1) product potential of Gedhog Batik, 2) Marketing, 3) Quantity and quality of craftman , 4) Employment. In developing Gedhog woven batik industry in Tuban Regency, there are five pillars that must be involved namely: batik artisans, government, batik entrepreneurs, private parties, SOE and public. The organizational development in order to develop the capacity of batik craftman needs the involvement of BLK (Training Center), Department of Economy and Industry, Private Companies, Plantation Department and PNPM (National Program for Community Empowerment). Product and motive creativity development can be undertaken by considering market demand on style without eliminating the characteristics of local wisdom and performing diversification through the development of batik industry centers in Tuban Regency.