Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/57006
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dc.contributor.authorImam Suroso-
dc.date.accessioned2014-04-15T03:32:41Z-
dc.date.available2014-04-15T03:32:41Z-
dc.date.issued2014-04-15-
dc.identifier.issn1978 - 497X-
dc.identifier.urihttp://repository.unej.ac.id/handle/123456789/57006-
dc.description.abstractThe study was conducted to 100 respondents who qualify by giving a questionnaire to be completed, the results of path analysis showed that the credibility of the endorser of a positive influence advertising effectiveness, creative ads more influenced positively on the effectiveness of advertising, the credibility of the endorser is not a positive effect on brand loyalty, advertising creativity more influenced positively on on brand loyalty and more influenced positively on the effectiveness of advertising on brand loyalty. This research has proven that advertising creativity and effectiveness of the advertisement has a positive effect on loyalty to the brand new Yamaha motorcycles Jupiter Z. Credibility endorser is not a positive influence on the brand, but the credibility of the endorser of a positive influence advertising effectiveness. Therefore, to increase brand loyalty Yamaha Jupiter Z to better prioritize improving the effectiveness of advertising because the ads that attract consumers to know the benefits of the product Yamaha Jupiter Z through the ads, so prospective customers can find out the benefits of the product through ads served.en_US
dc.language.isootheren_US
dc.relation.ispartofseriesJurnal ORASI (Ekonomi, Reformasi dan Transparansi);Volume 6, nomor 2 desember 2012-
dc.subjectCredibility endorser, Advertising Creativity, Effectiveness of Advertising, Brand loyaltyen_US
dc.titleANALISIS PENGARUH KREDIBILITAS ENDOSER DAN KREATIFITAS IKLAN TERHADAP EFEKTIFITAS IKLAN DAN LOYALITAS MEREK SEPEDA MOTOR YAMAHA YUPITER Z DI KOTA MALANGen_US
dc.typeArticleen_US
Appears in Collections:Fakultas Ekonomi

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