PENENTUAN JENIS PRODUK AGROINDUSTRI POTENSIAL BERBASIS KOMODITAS JAHE DI KABUPATEN JEMBER

Abstract

Regency of Jember is dominated by farm and plantation which potential to explore become agro industry base. Ginger is the ones of agro industry commodity that can be exploring in Regency of Jember to become a new industry. AHP method can show us which the most potential from ginger product (candies of ginger, instant ginger and syrup of ginger) to develop become a new industry. Determination of kinds of ginger based industrial commodities using AHP (Analytical Hierarchy Process) method can show that the criterion of market opportunity is the most significant criterion and affects the determination of kinds of ginger based industrial commodities in the Regency of Jember. Instant ginger is the most potential product to be sold in the regency of Jember (value = 0,588). Syrup of ginger is not really popular in Regency of Jember. Meanwhile, candies of ginger are marketed in Jember in a small amount. However instant ginger is the most popularly consumed product in Regency of Jember