Penerapan Budaya Organisasi pada CV Agista Tjipta Mandiri

Abstract

This study aims to determine the application of organizational culture at CV Agista Tjipta Mandiri. This research uses a qualitative approach, with primary data sources and secondary data. As for the data analysis technique in this study, it was carried out by means of observation, interviews and documentation. The data validity stage is carried out by the time extension method until the data obtained by the researcher from the informant reaches a saturation point. The data analysis method in this study uses domain and taxonomy analysis techniques. The results showed that the morning greeting culture with different daily themes and the “dolan bareng” culture carried out every year have an important role in strengthening family relationships between employees. Employee discipline in maintaining work ethics and providing the best service is also a major factor in the company's success. Not only that, strict service standards and the application of corporate identity through artifacts such as building design, employeeuniforms, and social media also support the company's positive image. The conclusion of this study is that a strong organizational culture and consistent corporate identity contribute significantly to the sustainability andcompetitiveness of CV. Agista Tjipta Mandiri in a competitive market.