Metode Pemasaran Paket Wisata Kusuma Indah Tour and Travel Situbondo

Abstract

Kusuma Indah Tour and Travel Situbondo is one of the tour and travel services in Situbondo Regency. This company provides various kinds of holiday packages, tours and trips. Kusuma Indah Tour And Travel Situbondo in promoting its tour packages uses 2 (two) methods, namely online and offline. The offline methods used are usually face to face, and business to customer. For online methods, use social media Facebook, Instagram, Tiktok and YouTube. However, among the four platforms, the most active is Instagram because everyone iscurrently using it. The purpose of writing this Final Project Report is to describe the Marketing Method for Kusuma Indah Tour and Travel Situbondo Tour Packages. Data collection methods used in implementing Real Work Practices include observation,interviews, documentation and literature studies to conclude the data. Based on theresults of observations, it shows that the methods used for marketing tour packagesby Kusuma Indah Tour And Travel Situbondo are effective.However, there are stillseveral shortcomings, including the social media platformadmin not being up to date in uploading information, both photo and video content, the absence of a permanent office owned by Kusuma Indah Tour And Travel Situbondo, so potentialconsumers feel confused when they want to visit the main office.