Implementasi Digital Marketing Pada PT Bipang Jangkar Abadi

Abstract

This research aims to find out about the implementation of digital marketing strategies at PT Bipang Jangkar Abadi. Digital marketing is promotional activities carried out online through various social media platforms. Business opportunities in the digital era must be balanced with the right promotional strategy so that the promotional activities carried out can run well and be on target. This research is descriptive research with a qualitative approach. Data collection techniques through interviews, observation and documentation. The research results show that PT Bipang Jangkar Abadi implements social media marketing as its marketing strategy by utilizing social media platforms such as Instagram, Facebook, TikTok as well as the Shopee and Tokopedia marketplaces. This platform is quite effective in informing about products and interacting directly with consumers. The most effective digital marketing activities are carried out through Instagram because based on observations, it shows that by implementing an attractive discount offer strategy for customers, interactions with consumers can run effectively, this can form consumer satisfaction and build consumer loyalty significantly. Furthermore, the Facebook, Shopee and Tokopedia platforms showed a very positive response fromcustomers. Based on several customer reviews highlighting the good quality of the product, customers are also satisfied with several aspects, including the suitability of the product to the description, product quality, and the overall shopping experience. This will create a positive image for the company and increase engagement in the eyes of consumers