Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/125673
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dc.contributor.authorARDIANSYAH, Yudistian-
dc.date.accessioned2025-03-10T02:29:09Z-
dc.date.available2025-03-10T02:29:09Z-
dc.date.issued2025-01-24-
dc.identifier.nim190910202159en_US
dc.identifier.urihttps://repository.unej.ac.id/xmlui/handle/123456789/125673-
dc.descriptionFinalisasi oleh Taufik Tgl 10 Maret 2025en_US
dc.description.abstractThis research aims to determine and analyze the Influence of Product Quality and Service Quality on Consumer Purchasing Decisions at the Toko Oleh-Oleh Kota Probolinggo Krupuk Ikan Cap Tengiri hereinafter abbreviated as Tookprobolinggo: This research uses primary data from the results of the questionnaire. The objects of this research are consumer or all buyers who purchased at least once at Tookprobolinggo. The method used is quantitative. The sampling technique uses the nonprobability sampling method. The technique used in determining this sample uses saturated sampling. Data analysis used multiple linear regression. The results of the study show that Product Quality and Service Quality have a partial and simultaneous influence on Purchasing Decisions.en_US
dc.language.isootheren_US
dc.publisherIlmu Sosial dan Ilmu Politiken_US
dc.subjectKUALITAS PRODUKen_US
dc.subjectKUALITAS PELAYANANen_US
dc.titlePengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen di Toko Oleh-Oleh Kota Probolinggo Krupuk Ikan Cap Tengirien_US
dc.typeSkripsien_US
dc.identifier.prodiAdministrasi Bisnisen_US
dc.identifier.pembimbing1Dr. Edy Wahyudi, S.Sos., M.M.en_US
dc.identifier.pembimbing2Dr. Wheny Khristianto, S.Sos., M.A.B.en_US
dc.identifier.validatorTaufiken_US
dc.identifier.finalizationTaufiken_US
Appears in Collections:UT-Faculty of Social and Political Sciences

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