Pembuatan Konten Kreatif dalam Penyelenggaraan Event Inkubasi Kuliner Borobudur di Auliacorp Event Organizer

Abstract

Borobudur Culinary Incubation is one of the programs held by the Ministry of Tourism and Creative Economy. This event is a forum for culinary entrepreneurs to develop their skills and knowledge in the food industry. At the Borobudur Culinary Incubation event, there were many interesting activities such as culinary workshops, access to online learning, as well as mentoring and coaching from culinary industry experts. In carrying out real work practices, the author takes on more work in the fields of content creation, Instagram management, and copywriting for the Borobudur Culinary Incubation event. During the implementation of real work practice activities, the author gained a lot of experience and knowledge in the field of social media, especially content creators. The data collected in working on this final report uses qualitative data such as observation and interviews as well as documentation with the Auliacorp event organizer event manager. From these data it can be concluded that the process of creating creative content is carried out using several stages and methods for creating content. The steps taken are starting with looking for ideas, followed by research, then planning, content writing, and the last is the editing stage. At the editing stage, there are several things that need to be considered in creating content such as paying attention to grammar, writing errors, and having to include related sources with the aim that the content created does not include plagiarism. If you include existing sources, the audience will judge that the information conveyed in the content is accurate. After the content has been worked on to the final stage, the content created can be published with a note that it has been approved by the event manager and the Ministry of Tourism and Creative Economy.