Proses Pemasaran Paket Wisata Taman Botani Sukorambi Jember Jawa Timur

Abstract

The marketing strategies employed for tourist packages within the Jember Botanical Garden. Emphasizing the fusion of natural beauty and educational experiences, these strategies aim to entice diverse demographics. The Botanical Garden offers an array of meticulously crafted packages, catering to various interests such as nature tours, educational explorations on flora and fauna, as well as workshops centered around ecological facets. The segmentation of the market aligns with this diversity, targeting the elderly for improved accessibility while also catering to families with child-friendly programs. The marketing approach heavily utilizes social media platforms, showcasing the Garden's allure through captivating content, visitor reviews, and exclusive promotions. Collaborations with local establishments, including hotels and restaurants, contribute to comprehensive and enticing packages for visitors. Infrastructure enhancements, such as the provision of golf carts for the elderly and ensuring comfortable facilities, underscore the commitment to visitor satisfaction. The abstract emphasizes the strategic importance of adhering for consistent and seamless reservation processes. The implementation of descriptive techniques, encompassing interviews, observations, and literature reviews, enables a thorough understanding of customer preferences and needs. Despite potential challenges, the Garden is equipped with effective solutions to promptly address issues, ensuring a positive and hassle-free experience for visitors. The abstract concludes by highlighting the Garden's dedication to employing in facilitating a uniform and efficient process for booking tourist packages. The integration of descriptive techniques aids in comprehending customer needs, while the provision of effective solutions guarantees a memorable experience for all visitors, transcending occasional challenges.