Strategi Pengembangan Eduwisata di Desa Wisata Kemiri Kabupaten Jember

Abstract

Kemiri tourism village is one of the tourist destinations in Jember Regency that adopts the concept of educational tourism (edutourism). Developing rural areas into educative tourism village areas requires the right strategy so that tourism activities are in line with the educational content in it and can be useful for visitors and tourism actors. This research aims to describe the strategy of developing edutourism in the Kemiri tourism village. In this study, researchers used descriptive research methods with a qualitative approach and used in-depth interview techniques, participant observation, and documentation to collect data. The location of this research is the edutourism area of Kemiri Village, Panti District, Jember Regency which was chosen with a purposive area. The subjects and informants in this study were administrators of the Kelompok sadar wisata Desa Kemiri (Pokdarwis Kemiri) which was selected using purposive sampling techniques. Based on the results of the research, the development of educational tourism products in the Kemiri tourism village is carried out by developing existing tourism products containing educational values in each of their tourist activities which are packaged in eduwisata packages. Supporting services such a transportation service and travel services are not yet available in the Kemiri tourism village. Marketing development in the Kemiri tourism village is carried out by promoting tour packages through Instagram and Facebook social media platforms, as well as utilizing Whatsapp as an information center and communicating directly with potential tourists. Tourism human resource development is carried out by empowering local communities as tourism actors, providing training and assistance to the community, and certification to educational tour instructors.