Ecofeminism in Lil Dicky-“Earth” Music Video: A Multimodal Critical Discourse Analysis

Abstract

This article works on the revelation of the presence of ecofeminism discourse in Dicky's Earth (2019). Ecofeminism is a branch of feminist thought with concern toward ecology. The purpose of study is used to reveal ecofeminism in addition to criticism of Earth which conjoins with Gaard’s Ecofeminism. Data of the study are the selected shots which consist linguistics and visual element of ecofeminism in music video. It is interpreted by Halliday’s Systemic Functional Linguistics/SFL (2014), Multimodal analysis of Kress and van Leeuwen (2006) and Fairclough’s Critical Discourse Analysis/ CDA (1995) in analyzing text, discourse practice and socio-cultural pratice. This research uses a descriptive-qualitative research. The research’s results show that patriarchy affects the selection of characters and the ways how they are portrayed in scene of music video. Lil Dicky and Leonardo DiCaprio devalue nature, women. Women and animals are represented by the taken shots as the marginalized one. They are classified as dualism & Gaia, milk, pig, sexism, titanic myth while Leo and Dicky appear as the dominant oligarchs. Milk as the product of human can be seen as oppression and exploitation of animals and women about their bodies. Then, it should be the indication upon submissive, mindless of woman and cow.