Increasing Destination Branding through Destination Attributes and Tourism Promotion to Boost Visit Intention in Bromo Tengger Semeru National Park

Abstract

This study analyses the effect of destination attributes and Tourism Promotion on Visit Intention on tourism visiting Bromo Tengger Semeru National Park through destination branding. The population in this study were tourists who visited the Bromo Tengger Semeru National Park. The sampling method used is by distributing questionnaires to respondents who have visited Bromo Tengger Semeru National Park. The variables used are as many as four variables. The analytical tool used is Path Analysis. The results of the study indicate that: 1) There is an influence of Destination Attributes and Tourism Promotion on Visit Intention to visit Bromo Tengger Semeru National Park; 2) There is an effect of destination branding on Visit Intention to visit Bromo Tengger Semeru National Park; 3) There is the influence of Destination Attributes and Tourism Promotion through the destination branding of Bromo Tengger Semeru National Park.