Banyuwangi Cultural Festival: Revitalization and Commodification of Locality-Based Tradition Arts

Abstract

Tourism is one of the fields that has become the focus of community economic development. Placement of various cultural events in Calender Banyuwangi Fesival (CBF) is one of the strategies that has proven effective in increasing the number of domestic and foreign tourists to Banyuwangi. This paper aims to explain the potential of traditional arts, rituals and culinary as a media for developing festival-based cultural tourism. Art traditions, ritual and culinary in Banyuwangi which are packaged into agrarian culture based festivals and tours can be seen every year in Banyuwangi. The development of agrarian tourism based on art traditions, ritual and culinary; also contain strategic value because it provides educational space for tourists and people in agricultural areas which become tourist attractions. The education room allows the growth of awareness and love of the community towards agrarian culture and its natural environment. Tourism development also has a cross-sectoral economic chain, such as lodging, transportation, culinary, souvenirs, agricultural tourism packages, and guides. Art traditions, ritual of Seblang Bakungan, Seblang Olehsari, Kebo-keboan, coffee processing festival, and festival ngopi sepuluh ewu have entered the CBF. This has the potential to bring visitors in large numbers and become an opportunity for the public to socialize and market creative industry products. With ethnographic methods, research begins by collecting library data. Library data is complemented by field data obtained through observation, participation, and in-depth interviews with selected informants. Data analysis and interpretation are carried out in cultural studies and treat the data as cultural signs.