The Role of Seed Producer in Maintaining Corn Production Sustainability

Abstract

Farmers are entrepreneurs who are realistic about the economic value of products their grown. Food sustainability couldbe achieved through farmers participation in corn cultivation. The commodities economic value supported by the quality of seeds which suitable to farmers’ wants and needs. One commodity that has a high economic value is corn used for staple food for some society of Indonesia and developed as an alternative fuel. Success factor in corn cultivation is the participation of seed producers and farmers. The producers’ ability in producing good seeds could motivate farmers to cultivate corn. Based on the research is known that farmers’ satisfaction factor of seed is 1). Affordable prices, 2). Products available in the market, 3). Good ability to grow, 4). Producers quickly response of the consumers’ complaint. The farmers’ contribution to the seed producers is a). Sustainable purchase b). Good benefits, c). Mouth to mouth promotion, d). Cultivating as direction .Based on company’s business objective, there formed 4 Key Performance Indicators that asses company’s availability to fullfil farmers’ wants and needs. The KPIs is the percentage of defective products, the number of complaints, the sales volume, and the time needed to response the consumers’ complaints. Using Performance Prism can be known that the company’s performance have not achive the expected targets. The company need a continuous improvement to achieve the performance targets and fulfill farmers’ wants and need.