Analysis Of Potential And Development Strategy Of Halal Tourism Of The Pulau Santen Banyuwangi

Abstract

The global halal industry grow up rapidly. Data on the global halal industry is estimated to reach USD 2.3 trillion. This Data is expected to continue to increase. The growth in the number of Muslims and awareness of halal positive values for both Muslims and non-Muslims has a significant impact on improving the global halal market. Halal tourism is part of the halal market consisting of halal pharmaceuticals, halal food, halal fashion, halal tourism and halal logistics. This research try to analyze the potential of Halal Tourism in the Pantai Syariah Pulau Santen Banyuwangi and development strategies. Use a qualitative approach to data collection methods through observation, documentation and in-depth interviews with tourists, tourism agents, tourism agencies and Focus Group Discussion (FGD) then data reduction, data coding and data interpretation are carried out. Validity test is carried out by triangulating the data in the hope that the best strategy model is obtained for the development of Pantai Syariah Pulau Santen Banyuwangi. The results of the research show that the Pantai Syariah Pulau Santen Banyuwangi has the potential to be developed into a sharia tourist destination, however, it needs to improve the facilities and others.