The Analysis of grice's Cooperative principle in the Advertisement Headlines in Review Magazines Issued from January to December 2000

Abstract

Referring to the analysis in the previous chapters it can be concluded that the headlines of the advertisements in the Review rnagaLnes issued from January to December 2000 tend to violate the Grice's Cooperative F'nnciples Most of them do not fulfil ad of the maxims. The violations are due to the advertiser's effort to construct the effective headlines. He uses special expressions or dictions in oraer to persuade the prospective consumers who read the advertisements. Some of the headlines analyzed are constructed to gain an initial attention of the readers to the advertisements because attracting a favorable attention of the readers is the first step in constructing effective advertisement, Moreover the headline is one of elements of the advertisement that can be used to attract people's attention at the first time when they read advertisement.