Browsing Fakultas Keguruan & Ilmu Pendidikan by Author "S., Retna Ngesti"
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Pengaruh Bauran Promosi dan Pengetahuan Konsumen Terhadap Proses Pengambilan Keputusan Konsumen Untuk Berbelanja di Perusahaan Ritel Indomaret
Firmaningtyas, Winda Christanti; S., Retna Ngesti (2013-07-01)This is a quantitative study. This study aims to determine the significant influence of the mix variables promotions and consumer knowledges on consumers’ decision-making process to shop at Indomaret Genteng in Banyuwangi. ...