Pengaruh Sikap, Norma Subjektif, dan Persepsi Kontrol Perilaku Terhadap Keterlibatan Masyarakat dalam Judi Online Melalui Niat (Studi Kasus Masyarakat Jember)

Abstract

The purpose of this study is to analyze the influence of attitude, subjective norm, and perceived behavioral control on community involvement in online gambling through intention. Using a quantitative approach, data were collected through a questionnaire distributed via Google Forms to 160 respondents from Jember Regency aged 17 and above who are aware of online gambling platforms. The data were processed using the Smart PLS 4.0 software. The statistical test results show that the intention variable successfully mediates the influence of attitude, subjective norm, and perceived behavioral control on community involvement in online gambling. This is evidenced by a T statistic value of 9.927 and a p-value of 0.000, indicating that intention has a positive and significant effect on involvement. The contribution of the independent variables to the intervening variable (intention) is reflected in the values for attitude (4.136), subjective norm (2.828), and perceived behavioral control (5.611). This implies that higher levels of attitude, subjective norm, and perceived behavioral control lead to an increased intention to engage in online gambling activities.