Strategi Bersaing Jawa Pos Radar Jember di Era Disrupsi Digital

Abstract

The digital disruption era has brought challenges to mass media, including Jawa Pos Radar Jember (JPRJ). JPRJ applies Accurate, Solid, Speed, Smart, Innovative, Commitment (ASSSIC) management policy to face this challenge. This policy aims to strengthen the organisational structure, develop quality content, improve interaction with readers, establish strategic partnerships, and organise digital-based internal management. This research uses a qualitative method with Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to understand the competitive strategy implemented by JPRJ. Through this qualitative approach, authentic data is obtained regarding the generic policies and strategies chosen to determine the strengths and threats in facing the survival of the print media business. Based on the results of the research, it can be concluded that the implementation of competitive strategies carried out by JPRJ in the era of digital disruption has been effective enough to maintain its position in the midst of increasingly fierce competition. JPRJ's competitive strategies include: Integrating digital and print platforms Developing quality content that is different from competitors Increasing interaction with readers Establishing strategic partnerships Organising digital-based internal management ASSSIC's management policy has also produced innovative products, such as e-paper, e-koran, zona-expo virtual application, view paper, magazine style, newspaper above the cloud (peak B29), and talking newspaper through AR (Augmented Reality) application. The theoretical implications in this study highlight the need to achieve competitive advantage through generic strategies that prioritise differentiation, cost advantage, and focus on appropriate market segments. In this context, the researcher proposes an elaboration of Porter's Five Force Analysis that focuses on external threats, and ASSSIC - SIM and Product - as field findings that rest on internal and external strengths. The elaboration between the two as research findings or novelty to strengthen cost advantage, differentiation and focus.