Browsing LSP-Jurnal Ilmiah Dosen by Author "Suroso, Imam"
Now showing items 1-8 of 8
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Building Customer Loyalty Based on Service Quality, Company Image, Customer Value and Experiential Marketing
Suroso, Imam (2017-12-20)The this study purpose is to test the effect of service quality, company image and customer value on experiential marketing and customer loyalty at PT Asuransi Jasaraharja Putera Indonesia. Total 200 respondents are ... -
Contribution of Tourism Products in Creating Satisfying Quality of Tourism Services and Tourist Loyalty
Robustin, Tri Palupi; Sularso, Raden Andi; Suroso, Imam; Yulisetiarini, Diah (Journal of Environmental Management and Tourism, Volume X, Issue 6(38) Fall 2019, 2019-12-01)This study aims to determine the effect of tourism product components consisting of attraction, facilities, and accessibility to satisfying quality of tourism services and tourist loyalty in the Regional Office of Jember ... -
The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java
Hariyana, Nanik; Sularso, Raden Andi; Tobing, Diana Sulianti K.; Suroso, Imam (GATR Journal : Journal of Management and Marketing Review, 3 (1) 01 – 05 (2018), 2018-03-01)Objective – The purpose of this study is to determine the effect of advertising of FMCG products on the decision to purchase those products, and brand loyalty, in East Java. Methodology/Technique –This study examines ... -
EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON SATISFACTION AND LOYALTY OF TIKI CUSTOMER IN JEMBER
Suroso, Imam (2017-01-23)This study purpose is to test the effect of service quality and brand image on satisfaction and loyalty of TIKI customer in Jember. -
The Influence of Product and Service Quality on Consumer Satisfaction and Consumer Loyalty in Water Packaging Company Marshof Brand at CV. Tirta Alam Raya Banyuwangi
Imron, Mohammad; Sularso, Raden Andi; Suroso, Imam (2018-07-04)This research is intended to know the effect of product and service quality to customer satisfaction and loyalty on Marshof bottled water product (AMDK). This research use quantitative research through explanatory ... -
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN DAN WORD OF MOUTH PERUSAHAAN CONATO DI JEMBER
Nasirudin, Mochammad; Yulisetiarini, Diah; Suroso, Imam (2018-04-03)This research is a confirmatory and explanatory research at three outlets of Conato bakery in Jember. The data used in this study is the primary data obtained through the distribution of questionnaires. The population ... -
The Role Of Customer Satisfaction On Product Quality, Price And Brand Image In Creating Word Of Mouth On Shop Store Conato In Jember
Nasirudin, Mochammad; Yulisetiarini, Diah; Suroso, Imam (2018-05-31)This research is a continuation of previous research which is categorized as confirmatory research. The data used in this study is the primary data obtained through the distribution of questionnaires. The population in ... -
The Role Of Self Efficacy As Mediating The Influence Of Family Environment And Social Environment On Student Entrepreneur Interest
Al Ayyubi, Waridad Umais; Setyanti, Sri Wahyu Lelly Hana; Suroso, Imam (2018-12-14)Unemployment is a social problem that exists in society that needs to be resolved. One solution to overcome unemployment by growing entrepreneurship interest in student self. Interest in entrepreneurship can grow because ...