Browsing LSP-Jurnal Ilmiah Dosen by Author "Awanda, Bella Riska"
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Pengaruh Store Atmosphere dan Lokasi Toko terhadap Keputusan Pembelian pada Toko Rindang Khatulistiwa Jember
Awanda, Bella Riska; Julianto, Didik Eko; Wahjuni, Sri (2019-01-04)The competitive competition has required Rindang Khatulistiwa to implement the right marketing strategies to make consumers come to the store. The strategies used were store atmosphere and store location. The store ...