Browsing LSP-Jurnal Ilmiah Dosen by Subject "Ambidexterity"
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The role of collaborative competitiveness marketing tourism towards sustainable competitive advantage in creative industries in the VUCA era
(Uncertain Supply Chain Management, 2024-03-14)This study examines the influence of strategic flexibility, innovation culture, agility, ambidexterity, and open innovation on sustainable competitive advantage, with corporate innovation and collaborative marketing ...