Browsing by Subject "Cultural Background"
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Is Cultural Background Moderating the Destination Personality and Self Image Congruity Relationship of Behavioral Intention?
(Journal of Applied Management (JAM), Volume 18 Number 2, June 2020, 2020-06-01)Behavioral Intention is one way of keeping a destination to be sustainable. Destination Personality is one crucial factor that influences Behavioral Intention. The destination personality of a tourist attraction that is ...