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dc.contributor.authorAgung Yuniarinto
dc.contributor.authorArmanu Thoyib
dc.contributor.authorSolimun Solimun
dc.contributor.authorAndi Sularso
dc.date.accessioned2017-12-18T08:21:36Z
dc.date.available2017-12-18T08:21:36Z
dc.date.issued2017-12-18
dc.identifier.issn2331-0626
dc.identifier.urihttp://repository.unej.ac.id/handle/123456789/83672
dc.descriptionScience Journal of Business and Management 2017; 5(1): 27-36 http://www.sciencepublishinggroup.com/j/sjbm doi: 10.11648/j.sjbm.20170501.14 ISSN: 2331-0626 (Print); ISSN: 2331-0634 (Online)en_US
dc.description.abstractThe study was based on the Stimulus Organism Response (SOR) theory stated by Mehrabian-Russel which aimed to analyze the effect of retail attribute on utilitarian, hedonic shopping motivation and customer loyalty. This study also aimed to test the age as the moderation variable effect of the retail attribute on the utilitarian, hedonic shopping motivation and customer loyalty. The respondents of study were 150 people. Sampling was done by convenience sampling. Collecting data used personal questionnaire through face to face interviews. Questionnaires were distributed to customers who visited the shopping mall. Data were analyzed by Partial Least Square (PLS). The results showed that the retail attributes had positive and significant effects on the utilitarian, hedonic shopping motivation, and customer loyalty. The age was the moderating variable effect of the retail attribute on utilitarian shopping motivation. The practical implications of this research was to develop segmentation, customization and innovation of retail attributes as an important strategy to overcome the differences in store attribute effects on the values of shopping and customer loyaltyen_US
dc.language.isoenen_US
dc.subjectRetail Attributeen_US
dc.subjectUtilitarian Motivationen_US
dc.subjectHedonic Motivationen_US
dc.subjectCustomer Loyaltyen_US
dc.titleRetail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variableen_US
dc.typeArticleen_US


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