| dc.description.abstract | This study aims to examine and analyze the influence of (1) ease of use online
shopping for consumers 'attitude towards online purchases at Phee Boutiq
Jember, (2) the perceived benefits of online shopping for consumers' attitude
towards online purchases at Phee Boutiq Jember, (3) ease of use online shopping
is perceived to repeat purchase intention online at Phee Boutiq Jember, (4) the
perceived benefits of online shopping to online purchase intentions in re-Phee
Boutiq Jember, (5) the attitude of consumers to repeat purchase intention online
at Phee Boutiq Jember. Analysis technique used is to use the Structural Equation
Modeling (SEM). The design of this study are included in the confirmatory
research and research as well as explanatory. Data retrieval techniques using
purposive sampling method with the number of respondents 140 respondents. The
results showed that: (1) Ease of use online shopping perceived significantly
influence consumers 'attitude towards online purchases at Phee Boutiq Jember,
(2) the perceived benefits of online shopping significantly influence consumers'
attitude towards online purchases at Phee Boutiq Jember, (3) Ease of use online
shopping perceived significant impact on repeat purchase intention online at Phee
Boutiq Jember, (4) the perceived benefits of online shopping does not significantly
influence online purchase intentions in re-Phee Boutiq Jember, (5) the attitude of
influential consumers significant impact on repeat purchase intention online In
Jember Boutiq Phee. | en_US |
