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Co-Shopper and Price Moderation in the Influence of Tourist Ethnocentrism and Brand Images on Purchase Intention
(BISMA (Bisnis dan Manajemen), Volume 12 Issue 2, April 2020, 2020-04-01)
Purchase intention provides a motivational effect that always recorded in the consumer
mind and influential to their consumption behavior. The purpose of this study was to
examine the role of co-shopper and price as ...
Impact of Culture, Brand Image and Price on Buying Decisions: Evidence From East Java, Indonesia
(Innovative Marketing, 2021-03-01)
The marketing strategy phenomenon improves significantly, narrowing from a general to a specific cultural ethnicity base and from variable to dimension analysis. This
study examines the impact of culture, brand image and ...
Brand Trust for Creating Brand Loyalty in Automotive Products
(International Journal of Management (IJM), 2020-06-02)
Brand trust represents the willingness of consumers to rely on a brand while facing the risks with the expectation that the brand will provide positive outcomes. Brand loyalty explains brand commitment to enhance the ...
Pemaknaan Brand Awarness Tas Elizabeth Sebagai Bentuk Identitas dan Komunikasi Gaya Hidup Sosial (Studi Kasus Mahasiswi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Jember)
(Jurnal Pendidikan Ekonomi: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi, dan Ilmu Sosial | Volume 14 Nomer 1 (2020), 2020-04-01)
Kini penampilan menjadi faktor utama dalam menilai status sosial seseorang. Hal yang menyebabkan
masyarakat lebih konsumtif karena mereka akan memperbarui penampilan menurut budaya populer
dilingkungannya. Budaya populer ...
Pengaruh Service Quality, Brand Image, Brand Equity, dan Corporate Rebranding Terhadap Kepuasan dan Loyalitas Pelanggan Transmart Indonesia
(Bisma: Jurnal Bisnis dan Manajemen, 2020-11-30)
Studi ini menganalisis pengaruh kualitas layanan, brand image, brand equity, dan
corporate rebranding terhadap kepuasan dan loyalitas pelanggan Transmart. Penelitian
ini merupakan penelitian explanatory dengan sampel ...
The Influence of Service Quality, Brand Image, and Store Atmosphere on Customer Loyalty through Customer Satisfaction at Indomaret Plus Jember
(Jurnal of Management Systems, 2021-04-01)
This study aims to determine the influence of service quality, brand image, and store atmosphere on customer loyalty through customer satisfaction at Indomaret Plus Jember. The research sample consisted of 100 respondents ...