Show simple item record

dc.contributor.authorSUDARYANTO, Sudaryanto
dc.contributor.authorN. ARI SUBAGIO, N. Ari Subagio
dc.contributor.authorAWALIYAH, Intan Nurul
dc.contributor.authorWULANDARI, Deasy
dc.contributor.authorHANIM, Anifatul
dc.date.accessioned2021-05-28T06:44:48Z
dc.date.available2021-05-28T06:44:48Z
dc.date.issued2019-03-10
dc.identifier.urihttp://repository.unej.ac.id/handle/123456789/104738
dc.description.abstractThis research aimed to investigate the behavior of consumers buying decision in modern moslem stores in Indonesia. The high and low context culture would be the intermediating factor on influencing the decision. With 100 samples the data was collected through out multy stage sampling procedures with Banyuwangi being selected region. The validity and reliability questionnaire were tested. Normality data was also tested using skewness and kurtosis before regression is employed. The population in this study are customer of the Basmallah in a specific teenager in Banyuwangi . The measurement scale in this study uses semantic differential. The method of analysis used is Moderated Regression Analysis. The results showed that: 1) Brand image effect on purchasing decision; 2) Price affects purchasing decisions; 3) Promotion affects purchasing decisions; 4) culture moderates the influence of brand image on purchasing decisions; 5) culture moderates the influence of prices on purchasing decisions; 6) Culture moderates the influence of promotion on purchasing decisions of Basmallah FMCGen_US
dc.language.isoenen_US
dc.publisherINTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCHen_US
dc.subjectBrand imageen_US
dc.subjectPriceen_US
dc.subjectPromotionen_US
dc.subjectCultureen_US
dc.subjectFMCGen_US
dc.subjectretail storeen_US
dc.subjectmoderating variableen_US
dc.subjectmoslem storeen_US
dc.titleInfluence Of Brand Image, Price And Promotion On Consumer’s Buying Decision Of Fast Moving Consumer’s Goods With Culture As A Moderating Variable In Basmallah Retail Store In Indonesiaen_US
dc.typeArticleen_US
dc.identifier.kodeprodiKODEPRODI0810201#Ekonomi Manajemen
dc.identifier.nidnNIDN0008046611
dc.identifier.nidnNIDN0027057209
dc.identifier.nidnNIDN0008097305
dc.identifier.nidnNIDN0030076502


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record